Envie d’un moment privilégié et convivial, hors du cadre professionnel pour favoriser des bonnes relations d’affaires ? Pensez relations publiques et à toutes les opportunités qu’elles vous offrent !
Mettre en place cette stratégie de communication au sein de votre structure, c’est réaliser des actions pour promouvoir la bonne image et favoriser une opinion favorable d’une entreprise ou d’une marque auprès de ses parties prenantes. Le panel de cibles internes comme externes qu’une opération de relations publiques peut toucher est large : des consommateurs, des clients, des prospects, mais aussi des collaborateurs, des commerciaux, des fournisseurs, des actionnaires, des journalistes ou encore des politiques ou des pouvoirs publics.
En France, le Stade de France est un acteur clé du secteur. Depuis la Coupe du Monde de Football en 1998 qui a marqué les esprits, il s’est positionné parmi les meilleures offres du marché grâce à son cadre mythique, sa programmation d’exception, ses nombreuses références et son expertise en matière d’organisation et d’accompagnement.
Do you want to attract your prospects, retain your customers, lead your network of partners or even discuss with local players? Public relations - called PR in the industry - is an excellent lever to achieve this.
Hospitality Programmes offer you many varied options as much in the locations as in the programmes, as you can discover in our article, “Orchestrate your public relations with an opera”. PR is also adaptable to any kind of company, from SMEs to a CAC 40 company. Many of them are using it to lead their community of ambassadors or to persuade prospects. Others for recruiting profiles that are difficult to reach, that allows them to differentiate themselves from other recruiters, etc.
In addition to discovering public relations, these articles are rich in teaching because they result from the sharing of experience by Stade de France’s experts. In articles like “10 tips for succeeding in your hospitality programme” or “Public relations: our recipe for a successful event!”, you will discover many tips that will allow you to succeed in/optimise your public relations operations.
And so that this marketing strategy has no more mysteries for you, we invite you to download our white paper which will guide you, step-by-step, through putting in place a tailored public relations programme.
More than new concepts or advice, our words are illustrated with many examples that reveal the advantages of a PR campaign and sometimes in an unusual way!
Some brands have not waited to use PR to achieve new experiences like a product demonstration of noise-cancelling headphones or a wide-angle camera lens during a big event. To lead its community, one soft drinks company even created the event within the event by organising a competition. The winners were invited to a football match at Stade de France… and to a FIFA tournament in a box in the company of professional E-Sport players. The match within the match! Original, don’t you think?
Lastly, in the article, “Why choose Stade de France for your public relations? Our customers tell you everything!” Marc Boissonnet, from Bureau Veritas, summarises the advantages of this communication tool: “The sharing of business cultures, the possibility of getting to know each other, to find themselves around common values and appreciating each other are such fantastic benefits that are difficult or even impossible to discover during formal meetings. Meeting at a sporting or musical event seems to be a particularly conducive and informal point of departure”. The customers are definitely our best ambassadors!
To go further in the organisation of your future PR campaign, take advice from our event team which will guide you to create a hospitality programme that is customised and tailored according to your needs, in a box or a lounge at Stade de France.
